WeTest.Athens 2026

We've long had established methods for evaluating user behavior when it comes to practical, goal-oriented applications. But what happens when we go beyond that? When we attempt to build systems, environments or tools not meant for completing tasks, but for facilitating creativity or artistic self-expression? When AI makes it easier than ever for anyone to experiment with developing these types of experiences? How do we know if they're working well? And what does "working well" in that context even mean? Through an exploration of her past academic work, and how it relates to her current work in industry, Dalia will share practical lessons for anyone looking to design user experiences that push the bounds of what can readily be measured, all while touching on why doing so is especially crucial in the age of AI.